A SaaS founder says finding customers was harder than building
A Reddit user on r/SaaS wrote that they expected coding to be the hardest part of building SaaS products, but found the work after launch harder. They said the real challenge was getting the first customer, earning trust for an unknown product, and getting feedback when almost nobody was using it. They also said a 15-minute talk with a potential customer gave more useful insight than weeks of fixing small UI details.
Key points
- The writer thought coding would be the hardest part of building SaaS products.
- They found that the harder work came after building the product.
- They pointed to getting the first customer as a major challenge.
- They said it is hard to get feedback when few people use the product.
- They found one short talk with a potential customer more useful than weeks of small UI fixes.
Quick term guide
- r/SaaS
- A Reddit community where people discuss software subscription businesses.
- build
- A chosen set of in-game abilities or items a player equips for their character.
- feedback
- A response that tells a user what they did well or should fix.
- business
- An activity where you provide value to others in exchange for money.
- Owner
- The top account role that can usually change almost every setting.
- bottleneck
- A point where work gets stuck because one person or step cannot handle the volume, slowing down everything else.
- users
- People who did more than visit and actually used the service.
- founder
- A person who starts a new company or project.