A product signal: users stop comparing and start imagining uses
A user on r/SaaS wrote that their SaaS was first compared to Microsoft Forms. They built it for their web design studio to qualify leads before calls. Weeks later, the same person asked about using it for job applicant screening, client onboarding, and business partner evaluation. The writer said the change was that the person stopped comparing it to other tools and started looking for problems it could solve.
Key points
- The first reaction was a comparison with Microsoft Forms.
- The tool was built to qualify leads before sales calls.
- The same person later asked about hiring, onboarding, and partner evaluation use cases.
- The writer sees this as a shift from product category to problem solving.
- A commenter added that user language can change before growth metrics do.
Quick term guide
- qualify leads
- Check whether a possible customer is likely to be a good fit before spending time on a call.
- client onboarding
- The steps that help a new customer start using a service.
- onboarding
- The process of helping a new customer start using a product or service.
- business
- An activity where you provide value to others in exchange for money.
- evaluation
- A process of testing and scoring how well an AI performed its specific task.
- valuation
- The amount investors think a company is worth.
- positioning
- How you explain who a product is for and what problem it solves.
- use cases
- Use cases are simple examples of what a tool can be used for.