Tired of 'we should do that' ideas going nowhere, he quit his job to build a fix
A developer noticed that he and his partner kept saving ideas to Apple Reminders but never actually followed through on any of them. He decided to quit his job and build an app specifically designed to turn those idle ideas into real action.
It's a common frustration: you and a partner or friend say 'we should try that someday,' add it to a list, and it disappears forever. Standard to-do apps are good at storing ideas but do nothing to help you actually schedule or act on them. This founder identified that gap between 'saving an idea' and 'doing the thing' as a real product opportunity. He left his job to work on a solution full-time — a classic example of building a product to scratch your own itch, targeting couples or small teams who want a shared space that nudges them toward action, not just storage.
Key points
- Classic founder story: spotted a personal pain point and decided to build the solution
- Apple Reminders and similar apps capture ideas but don't help you act on them
- Quit full-time job to focus entirely on building the product
- Targets couples and small groups who make shared plans that rarely happen
- Niche market: collaborative 'bucket list' or shared intention apps
Quick term guide
- Elo
- A number that represents how skilled a player is in competitive games — it goes up with wins and down with losses.
- build
- A chosen set of in-game abilities or items a player equips for their character.
- founder
- A person who starts a new company or project.
- port
- A specific virtual door on your computer used by apps to send and receive information.
- scratch your own itch
- A startup approach where you build a product to solve a problem you personally experience.
- share
- A server folder made available to apps or other devices.
- Niche market
- A small, specific part of a market that has its own unique needs.
- niche
- A very specific, narrow segment of a market or customer group.