A niche SaaS founder asks how to find B2B customers
A Reddit user said they built a SaaS for the print industry and already have happy customers. The service helps manage orders for Variable Data Printing templates, such as business cards that must follow a company identity. The poster said Google Ads feels too broad for the product and asked how to acquire B2B customers.
Key points
- The poster built a SaaS for the print sector and already has satisfied users.
- The product handles template-based print orders, approvals, and production flow.
- The poster thinks Google Ads is too broad for this niche product.
- Commenters suggested direct outreach through LinkedIn, industry forums, associations, and referrals.
- One repeated idea was to find companies similar to the best current customer.
Quick term guide
- Variable Data Printing
- A printing method where parts of each item change, such as a name or job title.
- templates
- Ready-made starting points that help users set something up faster.
- business
- An activity where you provide value to others in exchange for money.
- Google Ads
- Google's paid advertising service for search results and websites.
- production
- The live version of a service that real users use.
- outreach
- Contacting people directly to start a conversation or ask for interest.
- A social network where professionals share resumes and connect with employers and colleagues.
- referrals
- Recommendations from other people that may lead to new customers.