A solo SaaS founder asks where to find the first 10 customers

A SaaS product is being built, but the sales starting point is unclear. The main question is how to find the first 10 customers and where to begin reaching the right audience. Possible channels include Reddit, X, LinkedIn, and cold calling. The goal is not to promote the product, but to learn from people who have real experience selling SaaS products.

Key points

  • The founder is working on a SaaS product and wants sales advice.
  • The immediate goal is to find the first 10 customers.
  • The channels being considered are Reddit, X, LinkedIn, and cold calling.
  • The focus is on real selling experience, not product promotion.

Quick term guide

audience
An audience means the people who regularly see or follow your posts.
channel
A place or method used to reach possible customers.
LinkedIn
A social network where professionals share resumes and connect with employers and colleagues.
cold calling
Contacting people by phone even though they have not asked to hear from you.
business
An activity where you provide value to others in exchange for money.
takeaway
The main practical lesson to remember or act on.
launch
A launch is when a product or service is publicly introduced and promoted.
founder
A person who starts a new company or project.
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