Simple SaaS tools may fit Iraq’s offline-heavy market
Many businesses in Iraq still work mainly offline. Online shopping is still new in the country, and about 95% of the market is described as offline and not trusting e-commerce. The small share that does sell online often uses only TikTok or Facebook pages. The same pattern appears across real estate, car rentals, car shops, and many other industries. There is interest in finding useful SaaS products for this kind of market and distributing them locally in Iraq.
Key points
- Iraq is described as a market where about 95% of business still happens offline.
- Many businesses do not yet trust e-commerce.
- The online sellers that exist often rely on TikTok or Facebook pages.
- Real estate, car rentals, and car shops are named as possible areas with similar gaps.
- There is local interest in distributing useful SaaS products for this market.
Quick term guide
- business
- An activity where you provide value to others in exchange for money.
- e-commerce
- Buying and selling products online.
- A social media service where people and businesses share posts, pages, and messages.
- software
- Programs or apps that run on a computer or smartphone.
- features
- The different tools or functions built into a software application.
- tracking
- Collecting records of what a user does inside an app.
- platforms
- Online services where people post, watch, or share content.
- distribution
- All the work involved in getting your product or content in front of people — posting on social media, sending emails, sharing in communities, etc.