Low-cost content marketing advice for a first app sale
The post gives a simple content marketing approach for beginners selling an app or SaaS. The writer says to look at competitors' videos and copy formats that seem to work. They suggest treating videos with about 3,000 to 10,000 views as a useful signal, then repeating that format. They also mention paying one or two UGC creators in the same niche if there is a small budget.
Key points
- Check what competitors are posting before making your own videos.
- Use working formats instead of trying to be original from day one.
- Treat 3,000 to 10,000 views as a sign that a format may be worth repeating.
- Keep posting the same kind of video until it stops working.
- If there is a small budget, hire one or two UGC creators to make similar videos.
Quick term guide
- content marketing
- A strategy where you regularly publish useful articles, posts, or videos to attract potential customers over time.
- marketing
- The activities used to tell people about a product and encourage them to buy it.
- competitors
- Other businesses making similar products for the same customers.
- competitor
- A business that sells a similar product or service to the same kind of customer.
- UGC creators
- People who make casual product videos or posts that look like real customer content.
- UGC creator
- A person who makes casual-looking content for a product, often like a real user sharing it.
- business
- An activity where you provide value to others in exchange for money.
- audience
- An audience means the people who regularly see or follow your posts.