A small app owner shares a TikTok path to $170 MRR
A r/indiehackers user said their app reached $170 in monthly recurring revenue. They said they focused on one marketing channel, TikTok, instead of trying five things at once. They gave their better-performing videos to one UGC creator, who made new versions for $20 per video. They said they spent about $80 and their MRR rose from $30 to $170 this month.
Key points
- The poster said their app’s MRR rose from $30 to $170 this month.
- They focused on TikTok as the main traffic channel.
- They posted about 1-2 times every few days.
- They paid one UGC creator $20 per video to remake or vary videos that already got views.
- They said the app is in the couples niche.
Quick term guide
- r/indiehackers
- A Reddit community for people building small internet businesses and products.
- Monthly Recurring Revenue
- The predictable amount of money a business earns every month from subscribers.
- Recurring revenue
- Money that a business gets regularly, like from monthly or yearly subscriptions.
- marketing channel
- The specific place or method you use to reach potential customers, such as social media, email, or online ads.
- marketing
- The activities used to tell people about a product and encourage them to buy it.
- UGC creator
- A person who makes casual-looking content for a product, often like a real user sharing it.
- business
- An activity where you provide value to others in exchange for money.
- traffic
- The people who visit a website or app.