A reschedule button cut no-shows in appointment reminders

An automation agency owner shared results from using the same reminder flow across 12 appointment-based businesses. The flow sent a booking confirmation, a reminder 24 hours before, and a reminder 2 hours before. The writer said no-show rates fell from 15-30% to about 4-9%. They said much of the recovered time came from a reschedule button inside the reminder, which 20-30% of people used at some clients.

Key points

  • The reminder flow used booking confirmation, a 24-hour reminder, and a 2-hour reminder.
  • The writer said no-show rates dropped from 15-30% to about 4-9%.
  • They said the reschedule button explained much of the recovered time.
  • At some clients, 20-30% of people tapped the reschedule button.
  • One clinic went from 11 empty slots a week to 3, according to the post.

Quick term guide

automation
A way to make repeated work happen without doing every step by hand.
agency
A small business that sells services — like design, coding, or marketing — to other people or companies
business
An activity where you provide value to others in exchange for money.
no-show
A no-show is when someone books a time but does not arrive or cancel.
client
The game interface program you use to connect to a server and actually play
AI agent
An AI program that can inspect information and suggest what to do next.
agents
AI helpers that follow your instructions and make changes for you.
token cost
The money or usage spent when sending text to an AI model and getting text back.
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