A post says bots now make up most web traffic

The post cites security reports saying more than half of web traffic now comes from automated systems, not people. It says Imperva’s 2025 report measured automated traffic at 51% of all web traffic, while Cloudflare put automated HTTP requests at about 57%. The writer focuses on AI agents opening web pages during user tasks, not just bots collecting data.

Key points

  • The post says Imperva measured automated traffic at 51% of all web traffic.
  • It says Cloudflare estimated about 57% of HTTP requests came from automated systems.
  • It claims agentic AI traffic grew sharply year over year.
  • It cites GPTBot growth of 305% in one year.
  • It says “user-action” crawling, where an assistant fetches a page for a task, grew 15x.

Quick term guide

automated
When a task is done by a machine or computer instead of a person.
automated traffic
Website visits or requests made by software instead of a person clicking directly.
Cloudflare
A service that protects websites and manages web traffic.
HTTP requests
Requests a browser or program sends to a website to get a page or data.
AI agents
AI agents are AI tools that can carry out steps toward a goal, not just answer once.
Solo developer
An individual who handles all parts of creating a project or product alone.
agentic AI traffic
Web traffic created by AI tools while they carry out tasks.
agentic AI
AI that tries to complete a goal by taking several steps, not just answering one question.
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