A SaaS founder asks when to start social media marketing
A user on r/SaaS asked when to start marketing a product. They asked whether social media work should begin after testing the product and seeing what works, or right when the product goes live.
Key points
- The post asks about when to start marketing.
- The main focus is social media.
- The choice is between waiting until after product testing or starting at launch.
- The post does not include a case study or results.
Quick term guide
- r/SaaS
- A Reddit community where people discuss software subscription businesses.
- marketing
- The activities used to tell people about a product and encourage them to buy it.
- social media
- Online services like Instagram, X, or LinkedIn where people publish and share posts.
- testing
- The process of checking that software does what it's supposed to do, usually by running it and looking for errors.
- business
- An activity where you provide value to others in exchange for money.
- users
- People who did more than visit and actually used the service.
- traction
- Proof that real people or companies are using or paying for a product.
- launch
- A launch is when a product or service is publicly introduced and promoted.