A free trial can show whether people really use your app
The post says a free trial can help a SaaS owner see whether users keep using the app. It says that if people pay after the trial, that is evidence that the app is useful to them. The post also argues that signups should not require a credit card, because people want to try the app before giving payment details.
Key points
- A free trial can help show whether users stay with the app.
- People paying after a trial can be a sign that the app solves a real need.
- Removing the credit card requirement can lower the barrier to signup.
- The post says users often want to see the app work before sharing payment details.
Quick term guide
- free trial
- A limited time when someone can use a product before paying.
- Owner
- The top account role that can usually change almost every setting.
- signups
- When people create an account or register to use your service.
- credit
- A balance inside the service that works like money — once used up, you need to add more.
- business
- An activity where you provide value to others in exchange for money.
- paid conversion
- When a free user becomes a paying customer.
- conversion
- The rate at which visitors or users take a desired action, like signing up or paying
- Barrier
- Free, open-source software that lets one keyboard and mouse control several computers over a local network