AI makes building easier, but finding users is still hard
A Reddit user said they spent the past year learning to build software after working in marketing. During that time, they launched a product discovery platform, a media database, and several other projects. They said AI has made building easier, but getting users is still very difficult. They recently started documenting the journey on YouTube to stay accountable and record what works and what does not.
Key points
- The writer moved from a marketing career into learning how to build software.
- They launched a product discovery platform, a media database, and other projects.
- They said AI has made building products easier.
- They said getting users remains very difficult.
- They started posting the journey on YouTube to track what works and what does not.
Quick term guide
- marketing
- The activities used to tell people about a product and encourage them to buy it.
- product discovery platform
- A website or app where people can find new products or services.
- product discovery
- The early work of finding user problems and deciding what a product should solve.
- media database
- A collection of media-related information, such as outlets, writers, or contacts.
- database
- A large collection of organized data used for search and analysis.
- business
- An activity where you provide value to others in exchange for money.
- playbook
- The standard set of strategies the startup world treats as the 'right way' to build a company.
- distribution
- All the work involved in getting your product or content in front of people — posting on social media, sending emails, sharing in communities, etc.