Swedish job tool reaches 250 paying users with no ad spend
The writer says they run a website for job seekers in Sweden. Its main feature is a CV-optimizer. In four months, they reached 4,700 users and 250 paying users with no ad spend. They say the current conversion rate is about 11%, but churn is high because many users leave after finding a job.
Key points
- The product is a website for job seekers in Sweden.
- The main tool is a CV-optimizer.
- The writer reports 4,700 users and 250 paying users after four months.
- They spent no money on ads.
- They say churn is high because many users leave after finding a job.
Quick term guide
- CV-optimizer
- A tool that helps improve a resume or CV.
- ad spend
- The total amount of money spent on paid advertisements to promote a product.
- conversion rate
- The percentage of page visitors who actually take the action you want, like signing up or buying.
- conversion
- The rate at which visitors or users take a desired action, like signing up or paying
- business
- An activity where you provide value to others in exchange for money.
- signal
- Signal means the phone or network connection your device uses to communicate.
- founder
- A person who starts a new company or project.
- referrals
- Recommendations from other people that may lead to new customers.