Solo founders ask who handles the revenue work

A user on r/indiehackers asked who handles revenue work in a very early solo business. They said larger companies may have a CRO, RevOps, customer success, and sales teams, but before a first hire it is often just the founder. They gave examples such as lead follow-up, spotting churn risk, and finding out why win rate fell. The user said they were not asking about CRM tools or automation, but about who does the thinking and execution.

Key points

  • The post focuses on solo founders before a first hire or Series A stage.
  • It asks who owns sales follow-up, customer retention, growth, and forecasting when there is no team.
  • The writer is not asking for CRM tools or automation recommendations.
  • They want to know which revenue tasks slip first when the founder is busy building.
  • The post is framed as research, not a product pitch.

Quick term guide

r/indiehackers
A Reddit community for people building small internet businesses and products.
business
An activity where you provide value to others in exchange for money.
automation
A way to make repeated work happen without doing every step by hand.
pain point
A specific problem or frustration that people experience repeatedly and want solved
solo founder
A single person who builds and runs a product or business without co-founders
founders
People who are starting or running their own business or project.
retention
How well a product keeps people coming back over time.
forecasting
Estimating what may happen in the future using current and past information.
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