Users may leave before they ever reach the useful part

A Reddit user said many apps lose users earlier than teams realize. They said users may open an app, see the signup flow, and leave before using the main product. The post says that without tracking install, signup, and activation steps, teams are guessing where users disappear. The writer asked others where users usually drop off first: signup, permissions, setup, or the first key action.

Key points

  • Users can leave before they see the product’s main value.
  • The signup flow can be the first place people drop off.
  • Install, signup, and activation should be tracked as separate steps.
  • Permissions, setup, and the first key action can also cause drop-off.
  • Before adding features, check where new users stop.

Quick term guide

signup flow
The steps a person goes through to create an account.
activation
The moment a user first experiences the main value of a product.
drop off
When users stop moving to the next step and leave.
permissions
Settings that define what files or actions a system or user is allowed to access.
business
An activity where you provide value to others in exchange for money.
features
The different tools or functions built into a software application.
signups
When people create an account or register to use your service.
prompt
Text instructions you give to an AI tool.
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